What Facebook’s New Algorithm Means For Your Business

We are barely into 2018, and Facebook is already changing up its algorithm. Unsurprisingly, it’s not looking good for businesses. In a letter from the Facebook news room, head of news feed Adam Mosseri wrote “as we make these updates, Pages may see their reach, video watch time and referral traffic …

Snapchat: Leading the Charge in Augmented Reality

Up until recently, Snapchat has been a smaller player in social media marketing. With a short lifetime for posts and a younger user demographic than other platforms, many companies focus their efforts on other platforms. However, Snapchat has been revolutionizing its platform in ways that can be highly beneficial for …

How to Tell If Your Social Media Pages are too Sales-Heavy

Years ago, companies could attract customers simply by pushing out advertisements showing off how great their products were. Companies were trusted as a reliable source of information, and selection was limited. Since then, things have changed. Companies can no longer produce one-way messages patting themselves on the back and have …

4 Secrets to Get Noticed on Facebook in 2017

Organic Facebook reach follows one core value: deliver the most relevant content to Facebook users. Since 2012, Facebook has been curating feeds to provide its users the best content for them. Unfortunately for businesses, this means that posts from friends will typically rank higher than posts from liked pages. Similarly, …